consulting | branding | apparel design
OBJECTIVE: To assist the CEO/Founder of freelancer magazine with creating a brand new look for the magazine that would reflect the eclectic culture of its target audience.
AUDIENCE: Millennials with broad tastes in music, arts, and fashion.
CONTRIBUTION: My initial work began with a few phone conversations with the client about the direction of the brand materials. after the immersion stage, where i learned everything i could about the magazine, i developed several proofs and ultimately settled on the displayed logo. this is an ongoing relationship, and I hope/intend to design more collateral for this brand as needed.